In the fast-paced digital world, waiting for organic growth can feel slow. That’s where PPC advertising steps in—your shortcut to instant visibility, high-intent traffic, and explosive conversions. At Black Panther Digital, we don’t just run ads; we create strategic PPC campaigns that put your brand front and center, whether in Cape Town, Johannesburg, or beyond. From Google Ads to social media advertising, our data-driven approach maximizes ROI, ensuring every cent works harder for your business.


Let Black Panther Digital build a custom eCommerce website that perfectly represents your brand and showcases your unique value. Our comprehensive eCommerce web design and development solutions cover everything from WooCommerce and Shopify integration to seamless user experiences, ensuring your online store is built for sales, scalability, and success. We invite you to schedule a complimentary consultation.






Strategic PPC Planning for Maximum Impact
Understanding Your Business to Craft Winning Campaigns
Before launching a high-performing Google Ads campaign, we take the time to truly understand your business, goals, and challenges. In a quick 15-30 minute strategy session, we’ll uncover what you need help with, your ideal PPC outcomes, how fast you need results, and the budget you’re comfortable with. Only once we’re confident that we can deliver measurable success—and you’re 100% on board—do we move forward with a tailored game plan.
Our digital marketing strategists then develop a custom PPC strategy aligned with your objectives. Covering Google, Facebook, and LinkedIn Ads, this detailed plan outlines your ideal customer personas, campaign targeting, and the best ad formats to maximize your budget. In a comprehensive 45-60 minute session, we break it all down—how the strategy will be implemented, the investment required, and the expected timeline—so you know exactly what to expect and how to dominate the competition.
hot picks: our best-selling packages!*
hot picks: our best-selling packages!*
hot picks: our best-selling packages!*
hot picks: our best-selling packages!*
hot picks: our best-selling packages!*
Precision-Driven PPC Strategy
A winning Google Ads campaign starts with deep insight into your business, objectives, and challenges. We kick things off with a 15-30 minute consultation to uncover your pain points, ideal outcomes, expected timelines, and budget. Once we’re certain that we can craft a high-impact PPC strategy tailored to your goals, we move forward with a structured plan designed for maximum return on investment.
From Google and Facebook Ads to LinkedIn campaigns, our specialists map out a high-performance PPC strategy aligned with your target audience and business objectives. In a detailed 45-60 minute session, we break down the core elements—customer personas, ad targeting, budget allocation, and campaign optimization—ensuring you know exactly how your investment will drive results.
Tracking What Matters
Success in PPC isn’t just about launching ads—it’s about knowing which elements drive conversions and which are simply draining your budget. That’s why conversion tracking is non-negotiable. Without it, you’re flying blind. We implement precise Google Analytics tracking to monitor user actions, ensuring every ad dollar is working for you.
To guarantee measurable success, we set up call tracking, email and form submission tracking, and third-party call recording. This data not only refines your campaign but also ensures you’re only paying for traffic that translates into real business opportunities.
Ongoing Optimization & Performance Enhancements
A successful PPC campaign isn’t just about launching ads—it’s about constant refinement to ensure every cent works harder for you. Our team continuously fine-tunes your campaigns, making data-driven adjustments that drive better performance, lower costs, and higher conversions.
- Keyword Management – Adding high-performing search terms & blocking wasted clicks
- Ad Performance Enhancements – Crafting compelling ads to boost CTR & Quality Score
- Bid Adjustments – Optimizing bids based on device, schedule, location & audience
- Landing Page Optimization – Custom-built pages designed to double conversion rates
With live reporting dashboards and monthly strategy sessions, we keep you in control, ensuring your PPC campaigns adapt, improve, and consistently outperform the competition.
Maximize Your ROI with Expertly Crafted PPC Packages
Note: Custom Quotes Based on Your Needs & Budget.
We offer tailored Google Ads, Social Media Ads, and White-Label PPC solutions to drive traffic, leads, and conversions locally and globally.
Start-Up
We offer tailored Google Ads, Social Media Ads, and White-Label PPC solutions to drive traffic, leads, and conversions locally and globally.
R6,500 pm
- Campaign Setup: Google Ads or Facebook Ads (1 platform).
- Keyword Research: Basic keyword research focused on your business goals.
- Ad Creation: 1 ad set (copywriting and design for standard display or text ads).
- Targeting: Basic demographic and geographic targeting.
- Budget Management: Up to R5,000 ad spend per month.
- Campaign Monitoring: Weekly tracking of ad performance.
- OOptimization: Basic adjustments to ads and keywords for better performance.
- Reporting: Monthly performance report (clicks, impressions, CTR).
Growing-Up
For businesses looking to scale up their online advertising and expand their reach across platforms.
R12,500 pm
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- Multi-Platform Campaign Setup: Google Ads + Facebook/Instagram Ads
- Advanced Keyword Research: Targeted keyword research with long-tail and high-converting keywords
- Ad Creation: 3 ad sets (including display, text, and video ads where applicable)
- Targeting: Refined targeting with custom audience segmentation (age, gender, interests, location, etc.)
- Budget Management: Up to R10,000 ad spend per month
- A/B Testing: Conduct split testing for ads and landing pages
- Daily Monitoring & Optimization: Regular adjustments to improve performance
- Retargeting: Setup and implementation of retargeting campaigns for better conversion
- Conversion Tracking: Implement and track conversions (sales, sign-ups, etc.)
- Reporting: Detailed monthly report with insights, goals, and recommendations
Grown-Up
For businesses with established digital marketing efforts, ready to fully optimize their PPC campaigns for maximum performance.
R20,000pm
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- Multi-Platform Campaign Setup: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads
- Comprehensive Keyword Research & Strategy: In-depth research with a focus on high-converting, competitive, and long-tail keywords
- Custom Ad Creation: 5+ ad sets (including dynamic search ads, remarketing, video ads, and responsive ads)
- Advanced Audience Targeting: Hyper-targeted audience creation (based on behaviors, interests, retargeting, and lookalike audiences)
- Budget Management: Up to R20,000 ad spend per month
- Daily Monitoring & Optimization: Real-time optimization of campaigns based on performance
- Advanced A/B Testing: Continuous testing of ad variations, landing pages, and bidding strategies
- Retargeting & Remarketing: Extensive retargeting strategy across multiple platforms
- Conversion Tracking & Funnel Optimization: In-depth tracking setup with conversion goals and funnel optimization for higher ROI
- Google Analytics Integration: Full integration and tracking setup in Google Analytics
- Custom Landing Page Optimization: Adjustments and recommendations for improving landing page conversion rates
- Reporting & Insights: Bi-weekly performance reports with strategic insights, recommendations, and recommendations for scaling
At Black Panther Digital, we’re a multi-award-winning team with roots in Cape Town and Johannesburg, South Africa. We engineer more than just websites—we create impactful digital solutions that blend creativity with precision to help your brand stand out.
Got something on your mind? Let’s talk! Call us, send us an email, or reach out via our contact form—we’ll respond as soon as possible.
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