Client
Bay Cell
Deliverables
• Website Redesign
• UX/UI Optimization
• Mobile Responsiveness
• Product Categorization
• Conversion Strategy

From Storefront to Streamlined Digital Shopfront

Overview – Bay Cell, a well-established tech retailer, needed a website that matched the quality of its product range. The goal was to enhance user experience, drive conversions, and streamline navigation across categories like Apple, Samsung, and gaming.

Challenges & Solutions – The site was outdated, slow, and cluttered. I overhauled the user interface, implemented a responsive design for all devices, optimized performance, and restructured categories for intuitive browsing—all aimed at improving flow and boosting sales.

Results – Bay Cell now benefits from faster load times, a smoother customer journey, and increased engagement. Conversions are up, and the user experience is finally aligned with the quality of the products they sell.

Visual Results

The new layout delivered a modern, minimalist aesthetic with intuitive navigation, making it easier than ever for customers to find and purchase what they need.

It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway

At Black Panther Digital, I keep it simple—smart strategies, sharp execution, and no wasted moves. Based in Cape Town, I build digital solutions that work, without the fluff. Whether it’s a high-performance website or a marketing strategy that actually delivers, I make sure your brand stands out where it matters.

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