Primal Skin

Project overview

Primal Skin’s ecommerce website project is a pioneering venture stemming from owner Sylvie Hewett’s personal health journey in 2014. Primal Skin stands as the unique pioneer of waterless skincare products in South Africa, featuring a range anchored by the key ingredient of creamy, golden whipped Certified Free Range (FR) and Grass Fed (GF) rendered animal fat, also known as TALLOW. Complementing this core offering are supporting products, all meticulously crafted to be natural and chemical-free, catering to conscientious consumers seeking holistic skincare solutions.

01 Project highlights

Black Panther Digital & Cubed Cherry designed and developed an SEO-optimized, user-friendly ecommerce website for Primal Skin, prioritizing seamless navigation and an intuitive user experience. Additionally, they crafted compelling copy to enhance online visibility and drive traffic, aligning with Primal Skin’s brand objectives. Through meticulous attention to detail and strategic implementation, Black Panther Digital & Cubed Cherry successfully elevated Primal Skin’s digital presence, providing a platform that not only showcases the brand’s products but also engages and resonates with its target audience, ultimately driving growth and achieving online success.

02 Project challenges

Balancing Primal Skin’s brand essence with design requirements presented a challenge for Black Panther Digital & Cubed Cherry, requiring careful consideration and creative solutions. Additionally, seamlessly integrating new elements into the website without disrupting existing functionality demanded meticulous attention to detail. Meeting the high expectations for engaging content while aligning with the client’s vision necessitated a collaborative approach and clear communication channels. Despite these challenges, Black Panther Digital’s expertise and strategic solutions ensured a successful outcome, ultimately delivering a website that authentically represents Primal Skin while meeting its functional and aesthetic objectives.

03 Project solution and results

Through meticulous integration of Primal Skin’s products into a modern ecommerce platform, we balanced their brand essence with contemporary design principles. The result is a visually captivating website showcasing their holistic skincare range, offering an intuitive user experience and driving increased traffic and conversions.

04 Visual Results

The visual results achieved reflect a seamless fusion of Primal Skin’s brand essence with innovative design elements, presenting an aesthetically pleasing and user-centric ecommerce platform.

VISIT SITE

”It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway

VIEW SITE

At Black Panther Digital, we’re a multi-award-winning team with roots in Cape Town and Johannesburg, South Africa, and Riyadh, Saudi Arabia, serving clients across South Africa, the GCC region, and globally. We engineer more than just websites—we create impactful digital solutions that blend creativity with precision to help your brand stand out.