Project Overview

Primal Skin’s ecommerce website project is a pioneering venture stemming from owner Sylvie Hewett’s personal health journey in 2014. Primal Skin stands as the unique pioneer of waterless skincare products in South Africa, featuring a range anchored by the key ingredient of creamy, golden whipped Certified Free Range (FR) and Grass Fed (GF) rendered animal fat, also known as TALLOW. Complementing this core offering are supporting products, all meticulously crafted to be natural and chemical-free, catering to conscientious consumers seeking holistic skincare solutions.

Project Highlights

  • Designed and developed an SEO-optimized, user-friendly ecommerce website for Primal Skin.
  • Crafted compelling copy to enhance online visibility and drive traffic.
  • Ensured seamless navigation and intuitive user experience.
  • Elevated Primal Skin’s digital presence to align with brand objectives.


Project Challenges

  • Balancing brand essence with design requirements.
  • Integrating new elements without disrupting functionality.
  • Meeting high expectations for engaging content while aligning with client vision.

Visual Results

The visual results achieved reflect a seamless fusion of Primal Skin’s brand essence with innovative design elements, presenting an aesthetically pleasing and user-centric ecommerce platform.

The Solution and Results

Through meticulous integration of Primal Skin’s products into a modern ecommerce platform, we balanced their brand essence with contemporary design principles. The result is a visually captivating website showcasing their holistic skincare range, offering an intuitive user experience and driving increased traffic and conversions.

It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway

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