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Roav Eyewear
• Social Media Strategy
• Influencer Marketing
• Content Creation
• Web Design Enhancements
Stylish Vision Meets Strategic Engagement
Overview –
Roav Eyewear, a globally acclaimed unisex fashion brand known for its innovative and stylish eyewear, aimed to establish a strong presence in the South African market. Black Panther Digital was tasked with crafting and executing a localized social media strategy to differentiate the brand and captivate South African consumers.
Challenges & Solutions –
Entering a competitive market required a nuanced approach. We developed targeted social media strategies tailored to South African audiences, created engaging content that resonated locally, and leveraged influencer partnerships to amplify brand visibility. Additionally, we revised the user journey on the website, addressing and improving existing flaws to enhance user experience.
Results –
The implemented strategies led to a steady increase in followers and significant engagement on social media platforms, strengthening Roav Eyewear’s digital presence in the South African market. The improved website user journey contributed to higher user satisfaction and conversion rates.
Visual Results
The social media strategy for Roav Eyewear resulted in a visually striking online presence, featuring a mix of stylish content, eye-catching visuals, and influencer collaborations that successfully resonated with the South African audience, elevating brand recognition and engagement.
”It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway
At Black Panther Digital, I keep it simple—smart strategies, sharp execution, and no wasted moves. Based in Cape Town, I build digital solutions that work, without the fluff. Whether it’s a high-performance website or a marketing strategy that actually delivers, I make sure your brand stands out where it matters.
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