Project overview

As an agency, we were challenged with breaking into the South African market and creating compelling content for Roav Eyewear, a globally acclaimed unisex fashion brand renowned for its stylish eyewear. Our task was to devise effective social media strategies to differentiate Roav Eyewear and attract South African consumers.


Project highlights

Within just 6 months, Black Panther Agency facilitated a steady, incremental increase in followers, marking a significant improvement in the customer journey. Through strategic initiatives and engaging content, we successfully expanded United Charter Services’ online reach and community engagement. This notable growth in followers underscores our commitment to enhancing the brand’s digital presence and fostering meaningful connections with its audience. As a result, United Charter Services is better positioned to connect with its target market and solidify its position as a premier charter broker in Africa.


Project challenges

Our core challenges include effectively differentiating Roav Eyewear in the saturated market, devising innovative social media strategies, creating engaging content, and leveraging influencers to connect with the South African audience.


Project solution and results

As a result of our team’s efforts, Roav Eyewear was effectively differentiated, tailored social media strategies were devised, engaging content was crafted, and influencers were leveraged to resonate with the South African market. Additionally, we meticulously revised the user journey, identifying existing faults and rectifying them through our content marketing efforts.


Visual Results

As a team, we successfully differentiated Roav Eyewear, devised tailored social media strategies, crafted engaging content, and leveraged influencers to resonate with the South African market.

It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway

Interested in working with us? Get in touch

A multi-award-winning digital agency based in Johannesburg, South Africa, with a distinct offering in Technical Web, Digital Marketing, and Creative. Feel free to say something! We’d love to chat. Use the contact form or our details below to start the conversation. We aim to respond to all inquiries within 24 hours.
+ (0) 27 60 500 5995
39, 1st Avenue, Illovo, Jhb, SA

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