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Roav Eyewear Social Media Strategy
Black Panther Digital was tasked with helping Roav Eyewear, a globally acclaimed unisex fashion brand known for its stylish eyewear, break into the South African market. Our goal was to create effective social media strategies that would differentiate the brand and attract South African consumers through engaging content and targeted campaigns.
Key Deliverables
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Developed targeted social media strategies for the South African market.
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Created engaging content that resonated with the local audience.
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Leveraged influencers to increase brand visibility.
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Revised the user journey, addressing and improving existing flaws.
Final Outcome: The social media strategies led to a steady increase in followers and significant engagement, strengthening Roav Eyewear’s digital presence in the South African market.
Visual Results
The social media strategy for Roav Eyewear resulted in a visually striking online presence, with a mix of stylish content, eye-catching visuals, and influencer collaborations that successfully resonated with the South African audience, elevating brand recognition and engagement.
VIEW SITE”It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway
At Black Panther Digital, we keep it simple—smart strategies, sharp execution, and no wasted moves. Based in Cape Town, we build digital solutions that work, without the fluff. Whether it’s a high-performance website or a marketing strategy that actually delivers, we make sure your brand stands out where it matters.
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