Project overview

Primal Skin’s ecommerce website project is a pioneering venture stemming from owner Sylvie Hewett’s personal health journey in 2014. Primal Skin stands as the unique pioneer of waterless skincare products in South Africa, featuring a range anchored by the key ingredient of creamy, golden whipped Certified Free Range (FR) and Grass Fed (GF) rendered animal fat, also known as TALLOW. Complementing this core offering are supporting products, all meticulously crafted to be natural and chemical-free, catering to conscientious consumers seeking holistic skincare solutions.


Project highlights

Black Panther Digital spearheaded the website development for 40 Megahertz, offering strategic solutions tailored for growth. With a focus on startups and SMBs, they prioritized affordability and accessibility, catering to the unique needs of emerging businesses. By implementing effective methods, their approach guaranteed success and delivered measurable outcomes, making progress predictable and enabling informed decision-making. Through their expertise and dedication, Black Panther Digital empowered 40 Megahertz to achieve its digital objectives and establish a strong online presence in its industry.


Project challenges

Navigating the delicate balance between 40 Megahertz’s brand identity and design requirements proved challenging for Black Panther Digital. Additionally, seamlessly integrating new website elements without disrupting existing functionality posed another obstacle, requiring meticulous attention to detail. Meeting the high expectations for engaging content while aligning with the client’s vision presented a significant challenge, necessitating a collaborative approach and clear communication channels. Despite these hurdles, Black Panther Digital’s expertise and strategic solutions ensured a successful outcome, ultimately delivering a website that authentically represents 40 Megahertz while meeting its functional and aesthetic objectives.


Project solution and results

Black Panther Digital’s collaboration with 40 Megahertz involved meticulously analyzing the brand identity and closely collaborating to develop a strategy that balanced essence with modern design principles, ensuring seamless functionality and engaging content. The result? A visually captivating website that effectively represents 40 Megahertz’s offerings and values, enhancing the visitor experience, and driving increased traffic and conversions while perfectly aligning with the brand ethos.


Visual Results

The visual results produced reflect a seamless integration of 40 Megahertz’s brand identity with innovative design elements, resulting in a captivating and user-friendly website.

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Interested in working with us? Get in touch

A multi-award-winning digital agency based in Johannesburg, South Africa, with a distinct offering in Technical Web, Digital Marketing, and Creative. Feel free to say something! We’d love to chat. Use the contact form or our details below to start the conversation. We aim to respond to all inquiries within 24 hours.
+ (0) 27 60 500 5995
39, 1st Avenue, Illovo, Jhb, SA

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