Project Overview

Primal Skin’s ecommerce website project is a pioneering venture stemming from owner Sylvie Hewett’s personal health journey in 2014. Primal Skin stands as the unique pioneer of waterless skincare products in South Africa, featuring a range anchored by the key ingredient of creamy, golden whipped Certified Free Range (FR) and Grass Fed (GF) rendered animal fat, also known as TALLOW. Complementing this core offering are supporting products, all meticulously crafted to be natural and chemical-free, catering to conscientious consumers seeking holistic skincare solutions.

Project Highlights

  • Black Panther Digital led website development for 40 Megahertz, providing strategic solutions for growth.
  • Specializing in start-ups and SMBs, they emphasized affordability and accessibility.
  • Their approach ensured success through effective methods, making outcomes predictable and measurable.

Project Challenges

  • Balancing 40 Megahertz’s brand identity with design requirements posed a challenge.
  • Integrating new website elements without disrupting existing functionality was another obstacle.
  • Meeting high expectations for engaging content while aligning with client vision presented a significant challenge.

Visual Results

The visual results produced reflect a seamless integration of 40 Megahertz’s brand identity with innovative design elements, resulting in a captivating and user-friendly website.

The Solution and Results

Black Panther Digital’s collaboration with 40 Megahertz involved meticulously analyzing the brand identity and closely collaborating to develop a strategy that balanced essence with modern design principles, ensuring seamless functionality and engaging content. The result? A visually captivating website that effectively represents 40 Megahertz’s offerings and values, enhancing the visitor experience, and driving increased traffic and conversions while perfectly aligning with the brand ethos.

It takes 20 years to build a reputation and 5 minutes to ruin it.” "if you think about that, you’ll do things differently." Warren Buffet | Chairman and Ceo | Berkshire Hathaway

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