Client
Make A Difference Leadership Foundation
Deliverables
• Fundraising Video
• Documentary Storytelling
• Cinematic Direction
• Emotional Engagement

Storytelling That Sparks Change

Overview – Directed by Warren MacCarthy, this short documentary tells the powerful story of a bursary programme making waves in a country wrestling with inequality. It showcases the impactful work of Francois Pienaar’s Make a Difference Leadership Foundation in uplifting promising youth.

Challenges & Solutions – The film needed to do more than inform—it had to inspire donations and shift perspectives. Through powerful visual storytelling, strong emotional cues, and a compelling edit, the piece captured both the urgency and the hope at the heart of the foundation’s mission.

Results – The documentary contributed to tens of thousands of dollars in fundraising, elevating awareness and driving action for long-term educational impact.

Visual Results

The visual results produced are a testament to Warren MacCarthy’s skill and vision, capturing the essence of the cause with stunning clarity and emotional resonance, igniting empathy and driving action.

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